UFC President Dana White and UFC Chairman and CEO Lorenzo Fertitta speak with Wall Street Journal’s Lee Hawkins about the business of mixed martial arts.

“We didn’t buy this because we thought ‘Oh, were going to make millions of dollars'” said White. “We believed in the sport and the athletes and we believed that this could be a global franchise – this that thing could be built into what we are building it into now.”

“Every day when we get up, we know what the goal is, we know what the prize is – we want an event everywhere, in every city, in every country all over this planet, and make this the biggest sport in the world.”

“Globally… were already bigger than the NFL. We’re neck and neck with soccer.”