Dave thought the fight would draw 200,000-300,000 PPV buys tops, similar to what Frankie Edgar or Jose Aldo draw. Instead, it drew much stronger numbers 400,000-500,000.
Dave claims that DirecTV is stating that no other UFC PPV show has ever sold more buys for the High Definition telecast than UFC 157 drew.
Dave said Rousey/Carmouche out-drew Anderson Silva/Stephan Bonnar and was parallel to the Jon Jones/Vitor Belfort fight. “I suspect Ronda (will be) no worse than the #5 draw in the company if she continues to win.” Dave says that one UFC company source believes Ronda can draw 700,000 PPV buys a fight if she continues her winning streak over the next year.
Ranking UFC’s top 5 PPV attractions: Georges St. Pierre, Jon Jones, Anderson Silva, Cain Velasquez, and Ronda Rousey.